Walmart-controlled Flipkart Group, which is trying to go public, will now enable its clients to make use of rewards factors alone to pay for merchandise — on-line and off.
Flipkart is an eCommerce market website competing in opposition to the likes of Amazon and India’s Reliance Industries.
Flipkart mentioned in a press release that’s partnering with greater than 5,000 stores throughout India on the brand new providing, which expands on its SuperCoin rewards program.
“Companion shops throughout style, grocery, meals and drinks, journey and well being and wellness can register themselves and start accepting funds by SuperCoins,” the corporate mentioned. “These rewards might be earned on Flipkart and redeemed with a purchase order from these companion shops.”
Flipkart mentioned that “all advantages might be accessed by merely scanning a QR code on the companion retailer.” Customers will open the Flipkart app and click on on SuperCoin Zone, then “scan the QR code displayed on the retailer and enter the invoice quantity.”
The eCommerce firm calls this new providing SuperCoin Pay.
“Over the previous yr, SuperCoin has developed right into a extremely profitable rewards program, with over 10 billion SuperCoins earned by tens of millions of Flipkart clients,” mentioned Prakash Sikaria, Flipkart’s vice chairman of progress and monetization. “The traces between on-line and offline buying have gotten more and more blurred, and our intention is to make shoppers’ buying expertise extra rewarding, regardless of the place they store.”
He added that “being part of the SuperCoin program allows our companions to reap the advantages of Flipkart’s 300 million buyer base.”
The corporate mentioned that “conventional reward applications haven’t achieved their full potential, due to their restricted alternatives to transform factors” into spending money. Flipkart mentioned that its SuperCoin program allows shoppers to make use of factors in additional locations.
Discuss of Flipkart going public has been heating up because the Indian firm continues to increase. This summer time, Flipkart raised $1.2 billion in a funding spherical led by Walmart, the corporate’s majority proprietor. The funding put Flipkart’s valuation at $24.9 billion.
