Facepalm: If there’s one factor corporations need to keep away from, it is unintentionally selling a competitor in one among their advertisements. Intel, it appears, has didn’t heed this recommendation. Having simply launched a collection of commercials mocking the M1-powered MacBooks, Chipzilla’s new advert options, you guessed it, a MacBook Professional.
As noticed by @juneforceone, the advert that appeared on Reddit is a promotion for Intel’s Core i7-1185G7 CPU, boasting “The world’s finest processor on a skinny and lightweight laptop computer.” However quite than displaying a Home windows machine, the individual within the picture is utilizing a MacBook Professional.
Look nearer on the laptop computer he’s utilizing…. pic.twitter.com/DeI8VSh4tD
— june🏳️⚧️ (@juneforceone) April 7, 2021
It isn’t instantly obvious that the laptop computer within the picture is a Mac. However as TechRadar notes, the gallery from the place the Getty Pictures picture is taken clearly reveals a MacBook Professional full with Contact Bar—there’s even an Apple Magic Mouse on present.
Whereas it is true that the 16-inch MacBook Professional nonetheless makes use of Intel’s processors, it doesn’t and won’t use the corporate’s 11th-generation CPU being marketed right here. With the M1 proving so profitable, Apple expects to complete the transition from Intel to its personal silicon in 2022.
What’s particularly embarrassing for Intel is that the advert comes a month after it stepped up its marketing campaign in opposition to Apple’s M1-powered Macs by bringing back actor Justin Long—the “I am a Mac” man from Apple’s “Get a Mac” commercials—to mock Cupertino’s machines in a collection of advertisements.
Microsoft has additionally joined within the Apple-bashing. Its recent commercial compares the iPad Professional to the Floor Professional 7, hailing the latter gadget as “the higher alternative.”