- In accordance with a brand new report, Samsung is not the highest smartphone model in Africa.
- Transsion’s Tecno grew to become the continent’s greatest smartphone shipper in 2020.
- The likes of Itel, Xiaomi, and Oppo additionally grew their market share parts.
Samsung could be the greatest smartphone maker globally, however this isn’t the case in Africa. In accordance with a brand new report from analysis agency Counterpoint, the dominant Korean smartphone maker was bested by little recognized Chinese language model Tecno in 2020.
Per Counterpoint’s information, Transsion-owned Tecno was accountable for 18% of the full smartphone shipments in Africa final 12 months. The analysis agency attributes Tecno’s rise to a powerful second half of the 12 months and its inexpensive smartphone portfolio. In distinction, Samsung might muster simply 15% because it reportedly confronted “provide chain disruptions” within the early half of 2020. Samsung isn’t the one massive smartphone title coming beneath stress in Africa.
Huawei retained its fourth place on the continent with an 8% market share however fell additional behind Tecno’s sister model Itel (12%).
Xiaomi, in the meantime, noticed huge positive aspects in Africa. Its cargo numbers grew by 126% in 2020 in comparison with 2019, doubling its market share to 4%. Oppo noticed positive aspects of 57% 12 months over 12 months, too, holding on to 4% of the market share forward of Apple, HMD, and Realme.
Transsion’s premium model Infinix additionally noticed positive aspects and held onto its fifth place available in the market cargo hierarchy.
Finances telephones are massive enterprise
So why is Samsung floundering in Africa? In contrast to North America or the EU, round 4 in 5 smartphones shipped in Africa fall under the $200 value band per Counterpoint. It’s a market closely pushed by worth, and the gamers that may supply stable gadgets at lower cost factors are reaping the rewards.
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Whereas Tecno doesn’t supply cutting-edge or novel applied sciences in its merchandise, its finances Spark and flagship Camon strains are available nicely beneath $300. Samsung’s Galaxy A series is the one inexpensive competitor at this value level. Huawei’s Y series has additionally been a stable performer, in line with the report.
With the pandemic marginally abating throughout the continent, Samsung will seemingly recuperate some market share in 2021. However will it play second fiddle to Tecno going ahead? We’ll have to attend and see.